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You hear about automotive recalls all the time in the newspaper, on the Internet, as well
as on the nightly news. Amazingly, one in 12 cars traveling the roads today were recalled
for one reason or another in 2003. However, even more amazing is the fact that only one
third of the owners of the recalled vehicles chose to take their car in for the needed
repairs. The car manufacturers are required to send out letters informing owners of these
vehicles of the recall, regardless of whether it is a major or minor event. Also, the
information regarding the recall is delivered to consumers in so many different mediums it
is almost impossible that owners of the affected vehicle
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